Thesaurus scores 64 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.

The hero text reads: "Thesaurus.com". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.

The page has 2 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, student. Role words found: "student".

Thesaurus fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.

On the pricing page: Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.

The biggest opportunities for Thesaurus: First impression clarity is below median — visitors can't quickly tell what category this product falls into.