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thatgamecompany.com

B-

62/100

Ranked #18,535 of 46,880 sites

B-

thatgamecompany.com

62/100 · #18,535 of 46,880

homepagerankings.com

Analysis

Thatgamecompany scores 62 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.

No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 21, Thatgamecompany is below the overall median of 36.

The page has 1 CTA, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Learn More" is classified as Passive. CTA effectiveness score: 42 (below the median of 57).

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: team. Role words found: "team". The site uses a "for [X]" pattern: "all ages". ICP clarity score: 45 (above the median of 35).

Thatgamecompany fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.

The biggest opportunities for Thatgamecompany: Clarity is 15 points below median — the hero text needs to say what the product does in plain language. CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more").

Fix These First

up to +54 pts

Ranked by estimated impact on your overall score

#1

Add a clear hero headline

No hero headline detected — the most important real estate on your page is empty

+15 ptsClarity
#2

Upgrade your primary CTA from "Learn More"

Passive CTAs like "Learn more" don't tell visitors what happens next

+15 ptsCTA
#3

Add a pricing page

Hiding pricing creates friction — most buyers want to self-qualify before talking to sales

+15 ptsPricing
#4

Shift copy from "we" to "you"

Your above-fold copy says "we" 10x but "you" only 3x — visitors care about their problems, not yours

+5 ptsClarity
#5

Rewrite your meta description

Generic meta description — this is what shows up in Google results

+4 ptsClarity

First Impression

D (40/100)

A visitor would think this is a media / content / publishing for all ages that offers something that connects.

What kind of company?vague

Media / Content / Publishing

Who is it for?clear

all ages

What does it do?vague

Something that connects

What's the benefit?missing

None detected

What's the vibe?vague

Urgent

Gaps:

  • -Business category is implied but not clearly stated.
  • -Product description is vague. Visitors get a rough idea but no clear picture.
  • -No discernible value proposition. The page does not explain why someone should care.

Suggested Rewrites

Better copy based on your product signals — click to copy

Primary CTA

Current

Learn More

Passive CTAs like this don't tell visitors what happens next

Meta Description

Current

thatgamecompany is a game studio dedicated to creating timeless interactive entertainment that inspires human connectio…

This is what shows in Google results — specificity drives higher click-through rates

A/B Test Ideas

Specific experiments to run, ranked by expected impact

Replace "Learn More" with an outcome-specific CTA

Passive CTAs leave visitors guessing. Test: "See your report" or "Start building — free"

high

Test a "free" modifier on your CTA: "Learn More" vs "Learn More — Free"

"Free" is the highest-converting modifier across 27K+ homepages analyzed

medium

Rewrite above-fold copy from "we" language to "you" language

Your copy says "we" 10x and "you" 3x. Visitor-centric copy typically converts better.

medium

Messaging Clarity

Who is this for?58/100
What problem does this solve?66/100
What does this actually do?58/100
Why this over alternatives?58/100
CTA effectiveness37/100

CTA Analysis

D+ (42/100)

Total CTAs

1

Above Fold

1

Best CTA

Tier 4

Learn More
above foldT4 · 37/100

What Do You Sell?

F (21/100)

In 5 words:

Learn more

Hero

absent

Meta Description

generic

thatgamecompany is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide. Critically acclaimed games Journey, Flower and flOw.

3 function signals

ICP Clarity

D+ (45/100)

Detected audience

decent

team

team
roleteam

Positioning Archetype

85% confidence

Community / Movement

thatgamecompany is a game studio dedicated to creating timeless interactive e...

Confidence: 85%

Pricing Page

F (0/100)

No pricing page detected.

What We Analyzed

Title

thatgamecompany

Word count

276

Track Your Progress

Last scanned 63 days ago. Time to check if your homepage has improved.

thatgamecompany.com scored 62/100.

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