Strikingly scores 72 out of 100 on homepage messaging, earning a B+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.

The hero text reads: "Make a website in minutes". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Strikingly is above the overall median of 36.

The page has 7 CTAs, 4 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Strikingly Kickstart" is a value-oriented CTA — it promises a benefit, not just an action.

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: startup, founder. Role words found: "founder". The site uses a "for [X]" pattern: "anyone to create a gorgeous". ICP clarity score: 53 (above the median of 35).

Strikingly fits the "Price / Value Leader" archetype with high confidence.

On the pricing page: Strikingly has a free tier, an annual billing toggle, and social proof elements. 3 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.