radiko.jp
38/100
Ranked #39,935 of 46,880 sites
radiko.jp
38/100 · #39,935 of 46,880
homepagerankings.com
Analysis
Radiko.jp scores 38 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 17, Radiko.jp is below the overall median of 36.
The page has 1 CTA, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "お問い合わせContact" is high-friction — asking for commitment before proving value. CTA effectiveness score: 15 (below the median of 57).
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
The biggest opportunities for Radiko.jp: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +82 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Upgrade your primary CTA from "お問い合わせContact"
Passive CTAs like "Learn more" don't tell visitors what happens next
Close first-impression gaps
Visitors can't quickly tell what category you're in and who it's for — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
First Impression
F (4/100)“A visitor would think this is a some kind of company for someone that offers something unclear.”
Unknown
Unknown
Unknown
None detected
Urgent
Gaps:
- -No clear business category. Visitors cannot tell what kind of company this is.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
お問い合わせContact
Passive CTAs like this don't tell visitors what happens next
Current
radiko(ラジコ)はスマートフォンやアプリ・パソコンでラジオが聴ける無料のサービスです。1週間以内に放送された番組が聴けるタイムフリー聴取機能や、全国のラジオが聴き放題のラジコプレミアムも！AM・FMラジオ対応
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Replace "お問い合わせContact" with an outcome-specific CTA
Passive CTAs leave visitors guessing. Test: "See your report" or "Start building — free"
Test a "free" modifier on your CTA: "お問い合わせContact" vs "お問い合わせContact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
F (15/100)Total CTAs
1
Above Fold
1
Best CTA
Tier 5
What Do You Sell?
F (17/100)Hero
absentMeta Description
genericradiko(ラジコ)はスマートフォンやアプリ・パソコンでラジオが聴ける無料のサービスです。1週間以内に放送された番組が聴けるタイムフリー聴取機能や、全国のラジオが聴き放題のラジコプレミアムも！AM・FMラジオ対応
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
radiko(ラジコ) | インターネット・スマホアプリで聴けるラジオ
Word count
23
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
radiko.jp scored 38/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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