Homepage report
project44.com
Ranked #3,995 of 30,521 homepages.
Proof up front, vague headline. A visitor has to guess what it does.
72/100
B
First screen at 1280px wide.
What we noticed
- 1
The headline doesn’t say what project44 does.
“Your Supply Chain at Work” could sit on a lot of homepages. A first-time visitor still has to guess what you sell.
Try: Say what it is and who it’s for, in plain words, in the headline itself.
- 2
There’s proof near the top.
It shows real results early, so visitors know other people already use it.
- 3
Nothing says why this and not a competitor.
We didn’t find a line only project44 could say: a number, a method, a guarantee.
Try: Add one claim a competitor couldn’t copy.
Analysis
Project44 scores 72 out of 100, a B. The core message lands, but a few parts make visitors work harder than they should. That puts it in the top quarter of the 30,521 homepages we've ranked, where the median is 60.
The headline reads "Your Supply Chain at Work". The headline makes a broad claim without saying what the product actually does. Its clarity score of 49 is above the overall median of 39.
The page has 15 CTAs, 9 of them above the fold. That's a lot of competing asks. When too many buttons fight for attention, visitors often click none of them. The main button, "Freight Procurement", is generic and doesn't tell visitors what happens next. Its CTA score is 30, below the median of 45.
There are signals about who this is for, but the audience could be sharper. Detected audience: B2B SaaS. It uses a "for [audience]" line: "the modern supply chain". Its ICP score is 45, above the median of 35.
Project44 fits the "Platform / Ecosystem" archetype with moderate confidence. The homepage is positioning itself as a platform others build on, stressing integrations and extensibility over any single feature.
The pricing page has an annual billing toggle, social proof elements, and an FAQ section. 6 tiers is a lot. Two to four is the sweet spot, and past that buyers get stuck comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.
Even with a B, there's room to improve. Too many CTAs compete for attention. Cut to one primary action above the fold. The copy leans on overused buzzwords ("solutions", "solution") that water down the message.
Fix These First
up to +37 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
9 competing buttons leave visitors unsure which to click, so many click none
Make your CTA more specific
"Get started" is generic. Tie it to an outcome, like "Start building" or "See your report"
Rewrite your hero headline
The wording is generic, so visitors can't tell what you do from the headline alone
Rewrite your meta description
The meta description is generic, and it's what people see in Google results
First Impression
C- (48/100)“A visitor would think this is a b2b saas for the modern supply chain that offers platform.”
| What kind of company? | B2B SaaS | vague |
|---|---|---|
| Who is it for? | the modern supply chain | clear |
| What does it do? | platform | vague |
| What's the benefit? | Simplification / Ease | vague |
| What's the vibe? | Professional | vague |
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Want a human to tear down project44.com?
Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.
Suggested Rewrites
Rewrites based on what your page says. Click one to copy it.
Current
Your Supply Chain at Work
Your headline is generic. These alternatives say what you do and for whom
Current
Freight Procurement
Tying your CTA to a specific outcome increases click-through
Current
Introducing Movement: The AI-powered Decision Intelligence Platform for the modern supply chain. Gain control with smar…
This is what shows in Google results, and specific descriptions get more clicks
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove every secondary CTA above the fold and keep one primary action
9 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Freight Procurement" vs "Freight Procurement: Free"
"Free" is the strongest CTA modifier in the homepages we score
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test reducing pricing tiers from 6 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
F (30/100)Total CTAs
15
Above Fold
9
Best CTA
Tier 3
What Do You Sell?
C- (49/100)In 5 words:
Platform to route details for the modern
Hero
genericYour Supply Chain at Work
Meta Description
genericIntroducing Movement: The AI-powered Decision Intelligence Platform for the modern supply chain. Gain control with smart, intuitive solutions—powered by Supply Chain AI.
ICP Clarity
D+ (45/100)Detected audience
decentB2B SaaS
Positioning Archetype
55% confidencePlatform / Ecosystem
Your Supply Chain at Work
Confidence: 55%
Pricing Page
A+ (85/100)6 pricing tiers detected
What We Analyzed
Title
Decision Intelligence Platform | project44
Word count
2,797
Hero text
Your Supply Chain at Work
Track Your Progress
Scanned October 2026. If project44.com has changed since, re-scan to see the new score.
project44.com scored 72/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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