penny-arcade.com
61/100
Ranked #19,958 of 46,880 sites
penny-arcade.com
61/100 · #19,958 of 46,880
homepagerankings.com
Analysis
Penny-arcade scores 61 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Penny Arcade". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 3 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: PAX East. The site uses a "for [X]" pattern: "PAX East".
The biggest opportunities for Penny-arcade: First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +46 ptsRanked by estimated impact on your overall score
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (12/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
None detected
Urgent
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Penny Arcade
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
3
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
D- (33/100)In 5 words:
Protect forms
Hero
genericPenny Arcade
Meta Description
genericVideogaming-related online strip by Mike Krahulik and Jerry Holkins. Includes news and commentary.
ICP Clarity
D (40/100)Detected audience
decentPAX East
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Home - Penny Arcade
Word count
700
Hero text
Penny Arcade
Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
penny-arcade.com scored 61/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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