opendns.com
68/100
Ranked #10,164 of 46,880 sites
opendns.com
68/100 · #10,164 of 46,880
homepagerankings.com
Analysis
Opendns scores 68 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Improve YourInternet". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Opendns is above the overall median of 36.
The page has 1 CTA, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Learn More" is classified as Passive. CTA effectiveness score: 42 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: enterprise, B2B SaaS.
Opendns fits the "Trust / Authority" archetype with high confidence.
The biggest opportunities for Opendns: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more").
Fix These First
up to +38 ptsRanked by estimated impact on your overall score
Upgrade your primary CTA from "Learn More"
Passive CTAs like "Learn more" don't tell visitors what happens next
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
First Impression
D (48/100)“A visitor would think this is a b2b saas for enterprise that offers app.”
B2B SaaS
enterprise
app
Risk Reduction / Safety
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Improve YourInternet
Your current headline is generic — these alternatives name what you do for whom
Current
Learn More
Passive CTAs like this don't tell visitors what happens next
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Replace "Learn More" with an outcome-specific CTA
Passive CTAs leave visitors guessing. Test: "See your report" or "Start building — free"
Test a "free" modifier on your CTA: "Learn More" vs "Learn More — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
D+ (42/100)Total CTAs
1
Above Fold
1
Best CTA
Tier 4
What Do You Sell?
B+ (72/100)In 5 words:
Service to protect any
Hero
genericImprove YourInternet
Meta Description
specificPredict and prevent attacks before they happen using our cloud-delivered enterprise security service. Protect any device, anywhere with OpenDNS.
ICP Clarity
D+ (38/100)Detected audience
decententerprise, B2B SaaS
Positioning Archetype
100% confidenceTrust / Authority
Improve YourInternet
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Cloud Delivered Enterprise Security by OpenDNS
Word count
204
Hero text
Improve YourInternet
Track Your Progress
This report was generated recently. Make changes to your homepage, then re-scan to see your new score.
opendns.com scored 68/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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