← All Tools

op.gg

D

37/100

Ranked #41,003 of 46,880 sites

D

op.gg

37/100 · #41,003 of 46,880

homepagerankings.com

Analysis

Op.gg scores 37 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59.

No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 54, Op.gg is above the overall median of 36.

The page has 2 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: stats of all game modes. The site uses a "for [X]" pattern: "stats of all game modes".

Op.gg fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.

Fix These First

up to +29 pts

Ranked by estimated impact on your overall score

#1

Add a pricing page

Hiding pricing creates friction — most buyers want to self-qualify before talking to sales

+15 ptsPricing
#2

Add a clear hero headline

No hero headline detected — the most important real estate on your page is empty

+10 ptsClarity
#3

Make your CTA more specific

"Get started" is generic — tie it to an outcome ("Start building" or "See your report")

+4 ptsCTA

First Impression

D (48/100)

A visitor would think this is a b2b saas for stats of all game modes that offers something that builds.

What kind of company?vague

B2B SaaS

Who is it for?clear

stats of all game modes

What does it do?vague

Something that builds

What's the benefit?vague

Cost Savings / Money

What's the vibe?vague

Neutral

Gaps:

  • -Business category is implied but not clearly stated.
  • -Product description is vague. Visitors get a rough idea but no clear picture.
  • -Value proposition is weakly communicated. Benefits are implied, not stated.

Suggested Rewrites

Better copy based on your product signals — click to copy

Primary CTA

Current

Contact us

Tying your CTA to a specific outcome increases click-through

A/B Test Ideas

Specific experiments to run, ranked by expected impact

Test adding "free" or "no card required" to your primary CTA

Risk-reducing modifiers typically lift click-through 10-15%

medium

Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"

"Free" is the highest-converting modifier across 27K+ homepages analyzed

medium

Test adding social proof above the fold (customer count, logos, or testimonial)

No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.

medium

Messaging Clarity

Who is this for?15/100
What problem does this solve?15/100
What does this actually do?15/100
Why this over alternatives?15/100
CTA effectiveness57/100

CTA Analysis

B- (62/100)

Total CTAs

2

Above Fold

2

Best CTA

Tier 3

Contact us
above foldT3 · 57/100
OVERWATCH2
above foldT3 · 45/100

What Do You Sell?

C (54/100)

Hero

absent

Meta Description

specific

The Best LoL Champion Builds and Player Stats by OP.GG - Learn champion builds, runes, and counters. Search Riot ID and Tagline for stats of all game modes.

3 function signalsDetected: marketplace

ICP Clarity

D+ (40/100)

Detected audience

decent

stats of all game modes

Positioning Archetype

60% confidence

Premium / Quality Leader

The Best LoL Champion Builds and Player Stats by OP.GG - Learn champion build...

Confidence: 60%

Pricing Page

F (0/100)

No pricing page detected.

What We Analyzed

Title

OP.GG - The Best LoL Builds and Tier List. Search Riot ID and Tagline for Stats

Word count

204

Track Your Progress

Last scanned 49 days ago. Time to check if your homepage has improved.

op.gg scored 37/100.

We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.

Work with us