nikkei.com
55/100
Ranked #28,984 of 46,880 sites
nikkei.com
55/100 · #28,984 of 46,880
homepagerankings.com
Analysis
Nikkei scores 55 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 7, Nikkei is below the overall median of 36.
The page has 1 CTA. That's a focused set, which avoids overwhelming visitors. The primary CTA "日経BOOK PLUS" is high-friction — asking for commitment before proving value. CTA effectiveness score: 15 (below the median of 57).
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
The biggest opportunities for Nikkei: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 29 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +85 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Upgrade your primary CTA from "日経BOOK PLUS"
Passive CTAs like "Learn more" don't tell visitors what happens next
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
First Impression
F (12/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
None detected
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
日経BOOK PLUS
Passive CTAs like this don't tell visitors what happens next
Current
日本経済新聞の電子版。日経や日経ＢＰの提供する経済、企業、国際、政治、マーケット、情報・通信、社会など各分野のニュース。ビジネス、マネー、IT、スポーツ、住宅、キャリアなどの専門情報も満載。
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Replace "日経BOOK PLUS" with an outcome-specific CTA
Passive CTAs leave visitors guessing. Test: "See your report" or "Start building — free"
Test a "free" modifier on your CTA: "日経BOOK PLUS" vs "日経BOOK PLUS — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
F (15/100)Total CTAs
1
Above Fold
0
Best CTA
Tier 5
What Do You Sell?
F (7/100)Hero
absentMeta Description
generic日本経済新聞の電子版。日経や日経ＢＰの提供する経済、企業、国際、政治、マーケット、情報・通信、社会など各分野のニュース。ビジネス、マネー、IT、スポーツ、住宅、キャリアなどの専門情報も満載。
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
日本経済新聞 - ニュース・速報 最新情報
Word count
219
Track Your Progress
Last scanned 13 days ago. If you've made changes, re-scan to see how your score moved.
nikkei.com scored 55/100.
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