newamerica.org
59/100
Ranked #22,965 of 46,880 sites
newamerica.org
59/100 · #22,965 of 46,880
homepagerankings.com
Analysis
Newamerica scores 59 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 7 CTAs, 3 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 42 (below the median of 57).
Audience targeting is crystal clear — the homepage makes it obvious who this is for. Detected audience: Media / Content / Publishing, CEO and student. Role words found: "CEO", "student". The site uses a "for [X]" pattern: "Privacy". ICP clarity score: 84 (above the median of 35).
Newamerica fits the "Price / Value Leader" archetype with moderate confidence.
The biggest opportunities for Newamerica: CTAs are causing decision paralysis — reduce to one primary action above the fold. The copy uses overused buzzwords ("innovative", "solutions", "solution") that dilute the message.
Fix These First
up to +54 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
3 competing buttons cause decision paralysis — visitors click none
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (28/100)“A visitor would think this is a media / content / publishing for hr that offers something that builds.”
Media / Content / Publishing
HR
Something that builds
None detected
Aspirational
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
New America develops bold ideas and innovative solutions to strengthen democracy, education and work, technology, and f…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
3 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Messaging Clarity
CTA Analysis
D+ (42/100)Total CTAs
7
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
D (37/100)In 5 words:
App to search menu
Hero
absentMeta Description
genericNew America develops bold ideas and innovative solutions to strengthen democracy, education and work, technology, and family well-being in the U.S.
ICP Clarity
B+ (84/100)Detected audience
crystal-clearMedia / Content / Publishing, CEO and student
Positioning Archetype
60% confidencePrice / Value Leader
New America develops bold ideas and innovative solutions to strengthen democr...
Confidence: 60%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
New America - Big Ideas and Bold Solutions
Word count
1,039
Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
newamerica.org scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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