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mubi.com

C+

68/100

Ranked #10,136 of 46,880 sites

C+

mubi.com

68/100 · #10,136 of 46,880

homepagerankings.com

Analysis

Mubi scores 68 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.

The hero text reads: ".css-1mm8y6w{position:relative;white-space:nowrap;-webkit-animation:animation-1vdf39n 0.3s ease-out forwards 2s;animati…" — at 40 words, that's on the long side for a scannable headline. Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 60, Mubi is above the overall median of 36.

The page has 5 CTAs, 5 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Get started" is a value-oriented CTA — it promises a benefit, not just an action.

Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).

Mubi fits the "Price / Value Leader" archetype with moderate confidence.

On the pricing page: Mubi has a free tier. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.

The biggest opportunities for Mubi: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.

Fix These First

up to +37 pts

Ranked by estimated impact on your overall score

#1

Add a "for [specific audience]" pattern to your hero

Visitors can't tell if this product is for them — specificity wins trust

+18 ptsICP
#2

Reduce CTAs above the fold to one primary action

5 competing buttons cause decision paralysis — visitors click none

+10 ptsCTA
#3

Shorten your hero headline

At 40 words, your hero is too long to scan — aim for under 12 words

+5 ptsClarity
#4

Rewrite your meta description

Generic meta description — this is what shows up in Google results

+4 ptsClarity

First Impression

F (28/100)

“A visitor would think this is a developer tools / infrastructure for someone that offers something that transforms.”

What kind of company?vague

Developer Tools / Infrastructure

Who is it for?missing

Unknown

What does it do?vague

Something that transforms

What's the benefit?vague

Visibility / Insights

What's the vibe?vague

Aspirational

Gaps:

  • -Business category is implied but not clearly stated.
  • -No clear target audience defined. Could be for anyone, which means it resonates with no one.
  • -Product description is vague. Visitors get a rough idea but no clear picture.
  • -Value proposition is weakly communicated. Benefits are implied, not stated.

Suggested Rewrites

Better copy based on your product signals — click to copy

Meta Description

Current

Watch truly great cinema. Wherever you are. From iconic, award-winning directors to emerging auteurs. Transformative fi…

This is what shows in Google results — specificity drives higher click-through rates

A/B Test Ideas

Specific experiments to run, ranked by expected impact

Remove all secondary CTAs above the fold — keep only one primary action

5 competing CTAs detected. Single-CTA pages typically convert 20-30% better.

high

Test a shorter hero headline (currently 40 words — aim for 6-10)

Shorter headlines get scanned; longer ones get skipped. Test cutting to the essential claim.

medium

Test adding "for Audience not defined on the page" to your hero or subheadline

Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.

high

Test adding an annual/monthly billing toggle with a discount

Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.

low

Messaging Clarity

Who is this for?66/100
What problem does this solve?58/100
What does this actually do?58/100
Why this over alternatives?40/100
CTA effectiveness75/100

CTA Analysis

C+ (60/100)
Decision paralysis detected: 5 competing CTAs above the fold

Total CTAs

5

Above Fold

5

Best CTA

Tier 2

“Get started”
above foldT2 · 75/100
“Try 7 Days Free”
above foldT3 · 55/100
“Ways to Watch”
above foldT3 · 45/100
“Notebook”
above foldT5 · 10/100
“Notebook Magazine”
above foldT5 · 10/100

What Do You Sell?

C+ (60/100)

In 5 words:

App to discover movies

Hero

specific

.css-1mm8y6w{position:relative;white-space:nowrap;-webkit-animation:animation-1vdf39n 0.3s ease-out forwards 2s;animation:animation-1vdf39n 0.3s ease-out forwards 2s;}@-webkit-keyframes animation-1vdf39n{to{opacity:0;}}@keyframes animation-1vdf39n{to{opacity:0;}}watch great .css-1fc2xv6{position:relative;white-space:nowrap;-webkit-animation:animation-9cawyq 0.7s ease-out forwards 2s;animation:animation-9cawyq 0.7s ease-out forwards 2s;}@-webkit-keyframes animation-9cawyq{from{left:0;}to{left:calc(-1 * var(--fade-width-left));}}@keyframes animation-9cawyq{from{left:0;}to{left:calc(-1 * var(--fade-width-left));}}cinema.css-vyq98g{-webkit-transform:translateY(-5px);-moz-transform:translateY(-5px);-ms-transform:translateY(-5px);transform:translateY(-5px);-webkit-animation:animation-ligt3a 1s ease-out forwards 2.7s;animation:animation-ligt3a 1s ease-out forwards 2.7s;opacity:0;width:-webkit-max-content;width:-moz-max-content;width:max-content;position:absolute;left:0;}@-webkit-keyframes animation-ligt3a{from{opacity:0;}to{opacity:1;-webkit-transform:translateY(0);-moz-transform:translateY(0);-ms-transform:translateY(0);transform:translateY(0);}}@keyframes animation-ligt3a{from{opacity:0;}to{opacity:1;-webkit-transform:translateY(0);-moz-transform:translateY(0);-ms-transform:translateY(0);transform:translateY(0);}}.css-gyp8mm{visibility:hidden;}cinema like nowhere else

Meta Description

generic

Watch truly great cinema. Wherever you are. From iconic, award-winning directors to emerging auteurs. Transformative films from all over the world. Stream Now. Download to watch Offline. Start your free 7 day trial now.

1 buzzword1 function signalsDetected: app

ICP Clarity

F (0/100)

Detected audience

absent

Audience not defined on the page

Positioning Archetype

65% confidence

Price / Value Leader

.css-1mm8y6w{position:relative;white-space:nowrap;-webkit-animation:animation...

Confidence: 65%

Pricing Page

B (70/100)
✓Pricing page found
✓Clear CTA on pricing
✓Free tier or trial
✗Annual billing option
✗FAQ section
✗Feature comparison
✗Social proof

What We Analyzed

Title

MUBI: Watch and Discover Movies

Word count

168

Hero text

.css-1mm8y6w{position:relative;white-space:nowrap;-webkit-animation:animation-1vdf39n 0.3s ease-out forwards 2s;animation:animation-1vdf39n 0.3s ease-out forwards 2s;}@-webkit-keyframes animation-1vdf39n{to{opacity:0;}}@keyframes animation-1vdf39n{to{opacity:0;}}watch great .css-1fc2xv6{position:relative;white-space:nowrap;-webkit-animation:animation-9cawyq 0.7s ease-out forwards 2s;animation:animation-9cawyq 0.7s ease-out forwards 2s;}@-webkit-keyframes animation-9cawyq{from{left:0;}to{left:calc(-1 * var(--fade-width-left));}}@keyframes animation-9cawyq{from{left:0;}to{left:calc(-1 * var(--fade-width-left));}}cinema.css-vyq98g{-webkit-transform:translateY(-5px);-moz-transform:translateY(-5px);-ms-transform:translateY(-5px);transform:translateY(-5px);-webkit-animation:animation-ligt3a 1s ease-out forwards 2.7s;animation:animation-ligt3a 1s ease-out forwards 2.7s;opacity:0;width:-webkit-max-content;width:-moz-max-content;width:max-content;position:absolute;left:0;}@-webkit-keyframes animation-ligt3a{from{opacity:0;}to{opacity:1;-webkit-transform:translateY(0);-moz-transform:translateY(0);-ms-transform:translateY(0);transform:translateY(0);}}@keyframes animation-ligt3a{from{opacity:0;}to{opacity:1;-webkit-transform:translateY(0);-moz-transform:translateY(0);-ms-transform:translateY(0);transform:translateY(0);}}.css-gyp8mm{visibility:hidden;}cinema like nowhere else

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Last scanned 49 days ago. Time to check if your homepage has improved.

mubi.com scored 68/100.

We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.

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