motorcyclenews.com
66/100
Ranked #12,900 of 46,880 sites
motorcyclenews.com
66/100 · #12,900 of 46,880
homepagerankings.com
Analysis
Motorcyclenews scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Find your next bike with MCN". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 46, Motorcyclenews is above the overall median of 36.
The page has 5 CTAs, 2 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: sale Search 1. The site uses a "for [X]" pattern: "sale Search 1".
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 21 reads like an academic paper — aim for grade 8-10
First Impression
D (40/100)“A visitor would think this is a b2b saas for sale welcome to motorcycle news that offers something that tests.”
B2B SaaS
sale Welcome to Motorcycle News
Something that tests
None detected
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Find your next bike with MCN
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
5
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
C- (46/100)In 5 words:
Review honda
Hero
genericFind your next bike with MCN
Meta Description
specificWelcome to Motorcycle News. Find the latest motorbike news, expert bike reviews, motorcycling advice and much more
ICP Clarity
D+ (40/100)Detected audience
decentsale Search 1
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Motorcycle News | Home of motorbike reviews, news and bikes for sale
Word count
610
Hero text
Find your next bike with MCN
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
motorcyclenews.com scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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