liepin.com
36/100
Ranked #41,402 of 46,880 sites
liepin.com
36/100 · #41,402 of 46,880
homepagerankings.com
Analysis
Liepin scores 36 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 17, Liepin is below the overall median of 36.
The page has 1 CTA. That's a focused set, which avoids overwhelming visitors. The primary CTA "Order Engineer 8-13k·15薪 无锡-江阴 3-5年 统招本科" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: manager. Role words found: "manager". ICP clarity score: 15 (below the median of 35).
The biggest opportunities for Liepin: First impression clarity is below median — visitors can't quickly tell what category this product falls into. Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 19 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +66 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell what category you're in and who it's for — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (4/100)“A visitor would think this is a some kind of company for someone that offers something unclear.”
Unknown
Unknown
Unknown
None detected
Neutral
Gaps:
- -No clear business category. Visitors cannot tell what kind of company this is.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Order Engineer 8-13k·15薪 无锡-江阴 3-5年 统招本科
Tying your CTA to a specific outcome increases click-through
Current
猎聘是专业高效的招聘求职平台，为求职者提供海量高薪职位，在线沟通，快速反馈！为企业招聘方提供免费招人服务，优质人才，精准推荐，招人找工作就用猎聘聊！
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Order Engineer 8-13k·15薪…" vs "Order Engineer 8-13k·15薪… — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C- (50/100)Total CTAs
1
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
F (17/100)In 5 words:
【猎聘】 招聘_找工作_求职_企业招人平台
Hero
absentMeta Description
generic猎聘是专业高效的招聘求职平台，为求职者提供海量高薪职位，在线沟通，快速反馈！为企业招聘方提供免费招人服务，优质人才，精准推荐，招人找工作就用猎聘聊！
ICP Clarity
F (15/100)Detected audience
genericmanager
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
【猎聘】-招聘_找工作_求职_企业招人平台
Word count
823
Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
liepin.com scored 36/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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