legacy.com
65/100
Ranked #14,323 of 46,880 sites
legacy.com
65/100 · #14,323 of 46,880
homepagerankings.com
Analysis
Legacy scores 65 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Where Life Stories Live On". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 66, Legacy is above the overall median of 36.
The page has 4 CTAs, 2 of them above the fold. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Marketplace / Platform. The site uses a "for [X]" pattern: "Hire". ICP clarity score: 45 (above the median of 35).
On the pricing page: Legacy has a free tier, social proof elements, and an FAQ section. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Legacy: First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +20 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (20/100)“A visitor would think this is a marketplace / platform for someone that offers something that creates.”
Marketplace / Platform
Unknown
Something that creates
None detected
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Where Life Stories Live On
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
4
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
B (66/100)Hero
genericWhere Life Stories Live On
Meta Description
specificLegacy features obituaries from nearly 10,000 newspaper and funeral home partners from around the US. Publish your obituary with any of our 2,700+ newspaper partners and create a lasting memorial with Guestbook on Legacy.com.
ICP Clarity
C- (45/100)Detected audience
decentMarketplace / Platform
Pricing Page
A+ (85/100)What We Analyzed
Title
Legacy | Obituary Search and Publishing
Word count
1,063
Hero text
Where Life Stories Live On
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
legacy.com scored 65/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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