kqed.org
68/100
Ranked #9,441 of 46,880 sites
kqed.org
68/100 · #9,441 of 46,880
homepagerankings.com
Analysis
Kqed scores 68 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 6 CTAs, 4 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, manager. Role words found: "manager". The site uses a "for [X]" pattern: "Northern California". ICP clarity score: 50 (above the median of 35).
The biggest opportunities for Kqed: Clarity is 8 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +29 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (40/100)“A visitor would think this is a media / content / publishing for northern california that offers something unclear.”
Media / Content / Publishing
Northern California
Unknown
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
6
Above Fold
4
Best CTA
Tier 3
What Do You Sell?
D- (28/100)In 5 words:
Host ericka for northern california
Hero
absentMeta Description
specificKQED provides public radio, television, and independent reporting on issues that matter to the Bay Area. We’re the NPR and PBS member station for Northern California.
ICP Clarity
C- (50/100)Detected audience
decentMedia / Content / Publishing, manager
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
KQED | News, Radio, Podcasts, TV | Public Media for Northern California
Word count
375
Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
kqed.org scored 68/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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