iconarchive.com
62/100
Ranked #18,070 of 46,880 sites
iconarchive.com
62/100 · #18,070 of 46,880
homepagerankings.com
Analysis
Iconarchive scores 62 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Over 800,000 free icons / 2,517 iconpacks". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 56, Iconarchive is above the overall median of 36.
The page has 4 CTAs, 2 of them above the fold. The primary CTA "License: Commercial free Packs" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: designer. Role words found: "designer". The site uses a "for [X]" pattern: "all options". ICP clarity score: 48 (above the median of 35).
Iconarchive fits the "Price / Value Leader" archetype with high confidence.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 19 reads like an academic paper — aim for grade 8-10
First Impression
F (28/100)“A visitor would think this is a b2c saas / consumer app for someone that offers something that shares.”
B2C SaaS / Consumer App
Unknown
Something that shares
Cost Savings / Money
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Over 800,000 free icons / 2,517 iconpacks
Your current headline is generic — these alternatives name what you do for whom
Current
License: Commercial free Packs
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Messaging Clarity
CTA Analysis
C (62/100)Total CTAs
4
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
C (56/100)Hero
genericOver 800,000 free icons / 2,517 iconpacks
Meta Description
specificDiscover 800,000+ free icons. Browse icons by category, artist, popularity, date. PNG, SVG, ICO files. Share your favorites via Twitter or WhatsApp.
ICP Clarity
C- (48/100)Detected audience
decentdesigner
Positioning Archetype
100% confidencePrice / Value Leader
Over 800,000 free icons / 2,517 iconpacks
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Icon Archive - 800,000+ free icons & stickers, PNG, SVG Downloads
Word count
296
Hero text
Over 800,000 free icons / 2,517 iconpacks
Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
iconarchive.com scored 62/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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