holid.io
67/100
Ranked #10,642 of 46,880 sites
holid.io
67/100 · #10,642 of 46,880
homepagerankings.com
Analysis
Holid scores 67 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 1 CTA. That's a focused set, which avoids overwhelming visitors. The primary CTA "Sign up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: agency. Role words found: "agency". The site uses a "for [X]" pattern: "smooth play". ICP clarity score: 48 (above the median of 35).
Holid fits the "Platform / Ecosystem" archetype with moderate confidence. This means the homepage is positioning as a platform others build on — emphasizing integrations, extensibility, and ecosystem over a single feature.
On the pricing page: Holid has a free tier and an FAQ section. 2 pricing tiers is a solid structure. Add an annual billing option with visible savings. It increases upfront revenue and reduces churn.
Fix These First
up to +23 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Shift copy from "we" to "you"
Your above-fold copy says "we" 4x but "you" only 0x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a b2b saas for agencies that offers platform that publishs.”
B2B SaaS
agencies
platform that publishs
Revenue / Growth
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Sign up
Tying your CTA to a specific outcome increases click-through
Current
Holid helps publishers to take on new heights by providing the latest Ad Tech, optimization of ad inventory and sales t…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign up" vs "Sign up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 4x and "you" 0x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C (62/100)Total CTAs
1
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
D- (31/100)In 5 words:
Platform to design responsive
Hero
absentMeta Description
genericHolid helps publishers to take on new heights by providing the latest Ad Tech, optimization of ad inventory and sales towards leading advertisers & agencies. We help 100's of websites and apps to face a continuously evolving market.
ICP Clarity
C- (48/100)Detected audience
decentagency
Positioning Archetype
65% confidencePlatform / Ecosystem
Holid helps publishers to take on new heights by providing the latest Ad Tech...
Confidence: 65%
Pricing Page
A+ (100/100)2 pricing tiers detected
What We Analyzed
Title
Holid helps publishers to take on new heights
Word count
1,171
Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
holid.io scored 67/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us