findagrave.com
63/100
Ranked #17,234 of 46,880 sites
findagrave.com
63/100 · #17,234 of 46,880
homepagerankings.com
Analysis
Findagrave scores 63 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "World’s largest gravesite collection.". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 52, Findagrave is above the overall median of 36.
The page has 6 CTAs, 1 of them above the fold. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: family. The site uses a "for [X]" pattern: "family".
Findagrave fits the "Price / Value Leader" archetype with moderate confidence.
Fix These First
up to +27 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a e-commerce / dtc for someone that offers something that creates.”
E-Commerce / DTC
Unknown
Something that creates
Visibility / Insights
Aspirational
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
World’s largest gravesite collection.
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
6
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C (52/100)Hero
genericWorld’s largest gravesite collection.
Meta Description
specificThe World’s largest gravesite collection. Contribute, create and discover gravesites from all over the world. Find a Grave - Millions of Cemetery Records.
ICP Clarity
D+ (40/100)Detected audience
decentfamily
Positioning Archetype
50% confidencePrice / Value Leader
World’s largest gravesite collection.
Confidence: 50%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Find a Grave - Millions of Cemetery Records
Word count
1,720
Hero text
World’s largest gravesite collection.
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
findagrave.com scored 63/100.
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