examine.com
70/100
Ranked #7,515 of 46,880 sites
examine.com
70/100 · #7,515 of 46,880
homepagerankings.com
Analysis
Examine scores 70 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Nutrition and supplement information you can trust". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 5 CTAs, 3 of them above the fold. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Developer Tools / Infrastructure. The site uses a "for [X]" pattern: "supplements". ICP clarity score: 45 (above the median of 35).
Examine fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (36/100)“A visitor would think this is a developer tools / infrastructure for hr that offers something that analyzes.”
Developer Tools / Infrastructure
HR
Something that analyzes
Cost Savings / Money
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Nutrition and supplement information you can trust
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
Current
Examine simplifies nutrition and supplementation — through meticulous analysis of the latest scientific research — to h…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
5
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
C- (43/100)In 5 words:
Database to learn how
Hero
genericNutrition and supplement information you can trust
Meta Description
genericExamine simplifies nutrition and supplementation — through meticulous analysis of the latest scientific research — to help answer your questions on how to be healthier.
ICP Clarity
C- (45/100)Detected audience
decentDeveloper Tools / Infrastructure
Positioning Archetype
60% confidenceCommunity / Movement
Nutrition and supplement information you can trust
Confidence: 60%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Evidence-based Analysis on Supplements & Nutrition | Examine
Word count
317
Hero text
Nutrition and supplement information you can trust
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
examine.com scored 70/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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