Homepage report
europa.eu
Ranked #27,728 of 30,521 homepages.
Vague headline and no clear next step. A visitor has to guess what it does.
46/100
D+What we noticed
- 1
The headline doesn’t say what Europa does.
“EU official languages” could sit on a lot of homepages. A first-time visitor still has to guess what you sell.
Try: Say what it is and who it’s for, in plain words, in the headline itself.
- 2
There’s no clear button.
A visitor who likes what they read has nothing obvious to click.
Try: Add one button near the headline that says what happens when you click it.
- 3
It doesn’t say who it’s for.
A first-time visitor can’t tell whether it’s meant for them.
Try: Name the buyer near the headline, like “for finance teams” or “for dental clinics”.
Analysis
Europa.eu scores 46 out of 100, a D+. Key pieces are missing, so visitors have to work to figure out what's on offer. That puts it in the bottom 10% of the 30,521 homepages we've ranked, where the median is 60.
The headline reads "EU official languages". The headline makes a broad claim without saying what the product actually does.
We couldn't find a call-to-action button on the homepage, which leaves visitors without an obvious next step.
It's unclear who this is for. Detected audience: Audience not defined on the page. Its ICP score is 0, below the median of 35.
Here's where Europa.eu has the most to gain. The CTAs are weaker than most. Button text that names an outcome ("Start free trial") beats generic text ("Learn more"). Audience targeting is weak. A line that says who it's for, by role or company type, would sharpen the positioning right away. First-impression clarity is below the median, so visitors can't quickly tell what category the product is in.
Fix These First
up to +76 ptsRanked by estimated impact on your overall score
Add a call-to-action button above the fold
There's no call to action, so visitors have no clear next step
Add a "for [specific audience]" pattern to your hero
Visitors can't tell whether this is for them, and being specific is what earns trust
Close first-impression gaps
Visitors can't quickly tell what category you're in and who it's for. That should be clear above the fold
Add a pricing page
Hidden pricing adds friction, since most buyers want to qualify themselves before talking to sales
Rewrite your hero headline
The wording is generic, so visitors can't tell what you do from the headline alone
First Impression
F (12/100)“A visitor would think this is a some kind of company for someone that offers something unclear.”
| What kind of company? | Unknown | missing |
|---|---|---|
| Who is it for? | Unknown | missing |
| What does it do? | Unknown | missing |
| What's the benefit? | Cost Savings / Money | vague |
| What's the vibe? | Playful | vague |
Gaps:
- -No clear business category. Visitors cannot tell what kind of company this is.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Want a human to tear down europa.eu?
Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.
Suggested Rewrites
Rewrites based on what your page says. Click one to copy it.
Current
EU official languages
Your headline is generic. These alternatives say what you do and for whom
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
F (0/100)Total CTAs
0
Above Fold
0
What Do You Sell?
D+ (46/100)In 5 words:
Discover how
Hero
genericEU official languages
Meta Description
specificDiscover how the EU functions, its principles, priorities; find out about its history and member states; learn about its legal basis and your EU rights.
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Language selection | European Union
Word count
31
Hero text
EU official languages
Track Your Progress
Scanned October 2026. If europa.eu has changed since, re-scan to see the new score.
europa.eu scored 46/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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