ethnologue.com
65/100
Ranked #14,243 of 46,880 sites
ethnologue.com
65/100 · #14,243 of 46,880
homepagerankings.com
Analysis
Ethnologue scores 65 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 6 CTAs, 2 of them above the fold. The primary CTA "starting from just $480 US per annum" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: team. Role words found: "team". The site uses a "for [X]" pattern: "language research". ICP clarity score: 45 (above the median of 35).
Ethnologue fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Ethnologue has a free tier, an annual billing toggle, a feature comparison table, social proof elements, and an FAQ section. 3 pricing tiers is a solid structure.
The biggest opportunities for Ethnologue: Clarity is 8 points below median — the hero text needs to say what the product does in plain language. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +27 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Shift copy from "we" to "you"
Your above-fold copy says "we" 6x but "you" only 0x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (20/100)“A visitor would think this is a b2b saas for someone that offers something unclear.”
B2B SaaS
Unknown
Unknown
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Find, read about, and research all 7,170 living languages. Ethnologue is the ultimate source of information on the worl…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 6x and "you" 0x. Visitor-centric copy typically converts better.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
6
Above Fold
2
Best CTA
Tier 2
What Do You Sell?
F (28/100)In 5 words:
Software to search ethnologue
Hero
absentMeta Description
genericFind, read about, and research all 7,170 living languages. Ethnologue is the ultimate source of information on the world's languages.
ICP Clarity
C- (45/100)Detected audience
decentteam
Positioning Archetype
60% confidenceCommunity / Movement
Find, read about, and research all 7,170 living languages. Ethnologue is the ...
Confidence: 60%
Pricing Page
A+ (100/100)3 pricing tiers detected
What We Analyzed
Title
Ethnologue | Languages of the world
Word count
742
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
ethnologue.com scored 65/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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