erowid.org
40/100
Ranked #37,358 of 46,880 sites
erowid.org
40/100 · #37,358 of 46,880
homepagerankings.com
Analysis
Erowid scores 40 out of 100 on homepage messaging, earning a D+ grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 25, Erowid is below the overall median of 36.
The page has 2 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Freedom & Law" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 67 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: non-profit, Media / Content / Publishing, developer and professional. Role words found: "developer", "professional". ICP clarity score: 51 (above the median of 35).
The biggest opportunities for Erowid: Clarity is 11 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +34 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a media / content / publishing for someone that offers something that plans.”
Media / Content / Publishing
Unknown
Something that plans
Cost Savings / Money
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Freedom & Law
Tying your CTA to a specific outcome increases click-through
Current
Erowid is a non-profit educational & harm-reduction resource with 60 thousand pages of online information about psycho…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (67/100)Total CTAs
2
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (25/100)Hero
absentMeta Description
genericErowid is a non-profit educational & harm-reduction resource with 60 thousand pages of online information about psychoactive drugs, plants, chemicals, and technologies including entheogens, psychedelics, new psychoactive substances, research chemicals, stimulants, depressants and pharmaceuticals. This includes traditional, spiritual, and responsible use, info on health, effects, experiences, images, research, chemistry, law, media coverage, bibliographies and a whole lot more.
ICP Clarity
C- (51/100)Detected audience
decentnon-profit, Media / Content / Publishing, developer and professional
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Erowid
Word count
54
Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
erowid.org scored 40/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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