Homepage report
edgerun.com
Ranked #22,711 of 30,521 homepages.
Vague headline and no clear audience. A visitor has to guess what it does.
55/100
C
First screen at 1280px wide.
What we noticed
- 1
The headline doesn’t say what Edgerun does.
“Built in Silicon Valley, with feedback from the front line.” could sit on a lot of homepages. A first-time visitor still has to guess what you sell.
Try: Say what it is and who it’s for, in plain words, in the headline itself.
- 2
It doesn’t say who it’s for.
A first-time visitor can’t tell whether it’s meant for them.
Try: Name the buyer near the headline, like “for finance teams” or “for dental clinics”.
- 3
Nothing near the top says anyone else uses it.
No customer logos, numbers or quotes show up near the headline.
Try: Add a short proof line under the buttons: a customer count, a few logos or one real quote.
Analysis
Edgerun scores 55 out of 100, a C. The basics are there, but the message is generic enough to blend in with competitors. That puts it in the lower half of the 30,521 homepages we've ranked, where the median is 60.
The headline reads "Built in Silicon Valley, with feedback from the front line.". The headline makes a broad claim without saying what the product actually does.
The page has 4 CTAs, 4 of them above the fold. That's a lot of competing asks. When too many buttons fight for attention, visitors often click none of them. The main button, "Mission", is generic and doesn't tell visitors what happens next. Its CTA score is 30, below the median of 45.
It's unclear who this is for. Detected audience: Defense & GovTech. Its ICP score is 15, below the median of 35.
Edgerun fits the "Community / Movement" archetype with high confidence. The homepage is rallying people around a mission or identity, not just a product.
Here's where Edgerun has the most to gain. Audience targeting is weak. A line that says who it's for, by role or company type, would sharpen the positioning right away. Too many CTAs compete for attention. Cut to one primary action above the fold. Clarity sits 7 points below the median. The headline needs to say what the product does in plain language.
Fix These First
up to +58 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
4 competing buttons leave visitors unsure which to click, so many click none
Add a pricing page
Hidden pricing adds friction, since most buyers want to qualify themselves before talking to sales
Make your CTA more specific
"Get started" is generic. Tie it to an outcome, like "Start building" or "See your report"
Sharpen your audience targeting
"For businesses" or "for teams" is too broad. Name a role, industry or company type
Rewrite your hero headline
The wording is generic, so visitors can't tell what you do from the headline alone
First Impression
F (28/100)“A visitor would think this is a defense & govtech for someone that offers something that builds.”
| What kind of company? | Defense & GovTech | vague |
|---|---|---|
| Who is it for? | Unknown | missing |
| What does it do? | Something that builds | vague |
| What's the benefit? | Revenue / Growth | vague |
| What's the vibe? | Neutral | vague |
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Want a human to tear down edgerun.com?
Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.
Suggested Rewrites
Rewrites based on what your page says. Click one to copy it.
Current
Mission
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove every secondary CTA above the fold and keep one primary action
4 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Mission" vs "Mission: Free"
"Free" is the strongest CTA modifier in the homepages we score
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Messaging Clarity
CTA Analysis
F (30/100)Total CTAs
4
Above Fold
4
Best CTA
Tier 3
What Do You Sell?
F (32/100)Hero
genericBuilt in Silicon Valley, with feedback from the front line.
Meta Description
specificEdgerun Industries builds military exoskeletons that increase human strength and endurance.
ICP Clarity
F (15/100)Detected audience
genericDefense & GovTech
Positioning Archetype
100% confidenceCommunity / Movement
Built in Silicon Valley, with feedback from the front line.
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Edgerun Industries
Word count
125
Hero text
Built in Silicon Valley, with feedback from the front line.
Track Your Progress
Scanned October 2026. If edgerun.com has changed since, re-scan to see the new score.
edgerun.com scored 55/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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