double11.com
66/100
Ranked #12,754 of 46,880 sites
double11.com
66/100 · #12,754 of 46,880
homepagerankings.com
Analysis
Double11 scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Changing the way people make games, together". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 2 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: team. Role words found: "team". The site uses a "for [X]" pattern: "console". ICP clarity score: 45 (above the median of 35).
Double11 fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Double11: First impression clarity is below median — visitors can't quickly tell what category this product falls into. Clarity is 9 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +48 ptsRanked by estimated impact on your overall score
Close first-impression gaps
Visitors can't quickly tell what category you're in and who it's for — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 21x but "you" only 4x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (4/100)“A visitor would think this is a some kind of company for someone that offers something unclear.”
Unknown
Unknown
Unknown
None detected
Playful
Gaps:
- -No clear business category. Visitors cannot tell what kind of company this is.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Changing the way people make games, together
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
Changing the way people make games, together. Double Eleven is a company that puts its people at its core and isn’t afr…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 21x and "you" 4x. Visitor-centric copy typically converts better.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
2
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (27/100)In 5 words:
Independent Games Studio
Hero
genericChanging the way people make games, together
Meta Description
genericChanging the way people make games, together. Double Eleven is a company that puts its people at its core and isn’t afraid to go in their own direction. Be part of the evolution.
ICP Clarity
C- (45/100)Detected audience
decentteam
Positioning Archetype
100% confidenceCommunity / Movement
Changing the way people make games, together
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Independent Games Studio - Double Eleven
Word count
330
Hero text
Changing the way people make games, together
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
double11.com scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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