bis.org
62/100
Ranked #17,728 of 46,880 sites
bis.org
62/100 · #17,728 of 46,880
homepagerankings.com
Analysis
Bis scores 62 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Welcome to the Bank for International Settlements". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 1 CTA, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS. The site uses a "for [X]" pattern: "International Settlements". ICP clarity score: 45 (above the median of 35).
Fix These First
up to +37 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell what it does and why it matters — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (32/100)“A visitor would think this is a b2b saas for international settlements that offers something unclear.”
B2B SaaS
International Settlements
Unknown
None detected
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Welcome to the Bank for International Settlements
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
Bank for International Settlements
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C (62/100)Total CTAs
1
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D+ (43/100)In 5 words:
System to learn about for international settlements
Hero
genericWelcome to the Bank for International Settlements
Meta Description
genericBank for International Settlements
ICP Clarity
D+ (45/100)Detected audience
decentB2B SaaS
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Bank for International Settlements
Word count
222
Hero text
Welcome to the Bank for International Settlements
Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
bis.org scored 62/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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