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Homepage report

aurelian.com

Ranked #7,378 of 30,521 homepages.

Clear headline, no proof near the top. Nothing up top tells a visitor that others already use it.

68/100

B
The aurelian.com homepage, first screen

First screen at 1280px wide.

What we noticed

  1. 1

    The headline says what it is.

    “Protect the communities they serve” tells a visitor what this is in one read.

  2. 2

    Good button.

    “Request a demo” says what you get. Keep it.

  3. 3

    Nothing near the top says anyone else uses it.

    No customer logos, numbers or quotes show up near the headline.

    Try: Add a short proof line under the buttons: a customer count, a few logos or one real quote.

  4. 4

    Nothing says why this and not a competitor.

    We didn’t find a line only Aurelian could say: a number, a method, a guarantee.

    Try: Add one claim a competitor couldn’t copy.

Analysis

Aurelian scores 68 out of 100, a B. The core message lands, but a few parts make visitors work harder than they should. That puts it in the top quarter of the 30,521 homepages we've ranked, where the median is 60.

The headline reads "Protect the communities they serve". The verbs hint at what the product does, but the headline could say more plainly what it is. Its clarity score of 82 is above the overall median of 39.

The page has 6 CTAs, 6 of them above the fold. The main button, "Request a demo", promises a benefit rather than just an action. Its CTA score is 75, above the median of 45.

There are signals about who this is for, but the audience could be sharper. Detected audience: PSAPs and ECCs. It uses a "for [audience]" line: "PSAPs and ECCs".

Aurelian fits the "Platform / Ecosystem" archetype with moderate confidence. The homepage is positioning itself as a platform others build on, stressing integrations and extensibility over any single feature.

Fix These First

up to +19 pts

Ranked by estimated impact on your overall score

#1

Add a pricing page

Hidden pricing adds friction, since most buyers want to qualify themselves before talking to sales

+15 ptsPricing
#2

Rewrite your meta description

The meta description is generic, and it's what people see in Google results

+4 ptsClarity

First Impression

C- (48/100)

“A visitor would think this is a developer tools / infrastructure for psaps and eccs that offers platform.”

What kind of company?Developer Tools / Infrastructurevague
Who is it for?PSAPs and ECCsclear
What does it do?platformvague
What's the benefit?Risk Reduction / Safetyvague
What's the vibe?Professionalvague

Gaps:

  • -Business category is implied but not clearly stated.
  • -Product description is vague. Visitors get a rough idea but no clear picture.
  • -Value proposition is weakly communicated. Benefits are implied, not stated.

Want a human to tear down aurelian.com?

Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.

Suggested Rewrites

Rewrites based on what your page says. Click one to copy it.

Meta Description

Current

The AI platform for PSAPs and ECCs. Aurelian supports telecommunicators before, during, and after every call so they ca…

This is what shows in Google results, and specific descriptions get more clicks

A/B Test Ideas

Specific experiments to run, ranked by expected impact

Test adding social proof above the fold (customer count, logos, or testimonial)

No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.

medium

Messaging Clarity

Who is this for?58/100
What problem does this solve?77/100
What does this actually do?58/100
Why this over alternatives?40/100
CTA effectiveness75/100

CTA Analysis

B+ (75/100)

Total CTAs

6

Above Fold

6

Best CTA

Tier 2

“Request a demo”
above foldTier 2, 75/100
“Get a Demo”
above foldTier 2, 75/100
“Contact”
above foldTier 3, 57/100
“talk to our team”
above foldTier 3, 45/100
“learn more about Ava”
above foldTier 4, 37/100
“learn more about CORA”
above foldTier 4, 37/100

What Do You Sell?

A+ (82/100)

Hero

specific

Protect the communities they serve

Meta Description

generic

The AI platform for PSAPs and ECCs. Aurelian supports telecommunicators before, during, and after every call so they can focus on real emergencies.

5 function signalsDetected: platform

ICP Clarity

D (40/100)

Detected audience

decent

PSAPs and ECCs

Positioning Archetype

60% confidence

Platform / Ecosystem

Protect the communities they serve

Confidence: 60%

Pricing Page

F (0/100)

No pricing page detected.

What We Analyzed

Title

The AI Platform for ECCs and PSAPs | Aurelian

Word count

436

Hero text

Protect the communities they serve

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Track Your Progress

Scanned October 2026. If aurelian.com has changed since, re-scan to see the new score.

aurelian.com scored 68/100.

We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.

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