Homepage report
astroforge.com
Ranked #16,163 of 30,521 homepages.
Vague headline and no proof near the top. A visitor has to guess what it does.
60/100
C+
First screen at 1280px wide.
What we noticed
- 1
The headline doesn’t say what AstroForge does.
“we mine asteroids” could sit on a lot of homepages. A first-time visitor still has to guess what you sell.
Try: Say what it is and who it’s for, in plain words, in the headline itself.
- 2
Nothing near the top says anyone else uses it.
No customer logos, numbers or quotes show up near the headline.
Try: Add a short proof line under the buttons: a customer count, a few logos or one real quote.
- 3
It talks about itself more than the visitor.
“We” shows up 9 times near the top, “you” 0.
Try: Rewrite two sentences so the visitor is the subject.
Analysis
Astroforge scores 60 out of 100, a C+. The basics are there, but the message is generic enough to blend in with competitors. That puts it around the middle of the 30,521 homepages we've ranked, where the median is 60.
The headline reads "we mine asteroids". The headline makes a broad claim without saying what the product actually does. Its clarity score of 52 is above the overall median of 39.
The page has 5 CTAs, 2 of them above the fold. The main button, "Explore Our Missions", falls in the "Passive" tier.
There are signals about who this is for, but the audience could be sharper. Detected audience: startup, Nonprofit / NGO, team. It uses a "for [audience]" line: "launch Seal B". Its ICP score is 55, above the median of 35.
Astroforge fits the "Community / Movement" archetype with high confidence. The homepage is rallying people around a mission or identity, not just a product.
Consider offering 2-3 tiers. A single tier limits your ability to capture different buyer segments.
Here's where Astroforge has the most to gain. The CTAs are weaker than most. Button text that names an outcome ("Start free trial") beats generic text ("Learn more").
Fix These First
up to +26 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
The wording is generic, so visitors can't tell what you do from the headline alone
Upgrade your primary CTA from "Explore Our Missions"
Passive CTAs like "Learn more" don't tell visitors what happens next
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Shift copy from "we" to "you"
Your above-fold copy says "we" 9x but "you" only 0x. Visitors care about their problems, not yours
First Impression
D (40/100)“A visitor would think this is a nonprofit / ngo for someone that offers api that builds.”
| What kind of company? | Nonprofit / NGO | vague |
|---|---|---|
| Who is it for? | Unknown | missing |
| What does it do? | API that builds | clear |
| What's the benefit? | Cost Savings / Money | vague |
| What's the vibe? | Neutral | vague |
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Want a human to tear down astroforge.com?
Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.
Suggested Rewrites
Rewrites based on what your page says. Click one to copy it.
Current
we mine asteroids
Your headline is generic. These alternatives say what you do and for whom
Current
Explore Our Missions
Passive CTAs like this don't tell visitors what happens next
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Replace "Explore Our Missions" with an outcome-specific CTA
Passive CTAs leave visitors guessing. Test "See your report" or "Start building for free".
Test a "free" modifier on your CTA: "Explore Our Missions" vs "Explore Our Missions: Free"
"Free" is the strongest CTA modifier in the homepages we score
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 9x and "you" 0x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
D- (37/100)Total CTAs
5
Above Fold
2
Best CTA
Tier 4
What Do You Sell?
C- (52/100)In 5 words:
Discover how
Hero
genericwe mine asteroids
Meta Description
specificAstroForge is a commercial space startup focused on asteroid mining and the extraction of platinum group metals and other critical minerals. Explore our deep space missions and discover how we’re shaping the future of space resources and off-world mining.
ICP Clarity
C (55/100)Detected audience
decentstartup, Nonprofit / NGO, team
Positioning Archetype
100% confidenceCommunity / Movement
we mine asteroids
Confidence: 100%
Pricing Page
A (78/100)1 pricing tier detected
What We Analyzed
Title
AstroForge
Word count
364
Hero text
we mine asteroids
Track Your Progress
Scanned October 2026. If astroforge.com has changed since, re-scan to see the new score.
astroforge.com scored 60/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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