angi.com
69/100
Ranked #8,570 of 46,880 sites
angi.com
69/100 · #8,570 of 46,880
homepagerankings.com
Analysis
Angi scores 69 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "The one you trust to find the ones you trust.". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 56, Angi is above the overall median of 36.
The page has 2 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Sign Up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: professional. Role words found: "professional".
Angi fits the "Category Creator" archetype with moderate confidence.
Fix These First
up to +27 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a b2b saas for free that offers service.”
B2B SaaS
free
service
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
The one you trust to find the ones you trust.
Your current headline is generic — these alternatives name what you do for whom
Current
Sign Up
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign Up" vs "Sign Up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
2
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
C (56/100)In 5 words:
Service to install exterior
Hero
genericThe one you trust to find the ones you trust.
Meta Description
specificSee highly-rated professional for free. Read real local reviews and grades from neighbors so you can pick the right pro for the job the first time.
ICP Clarity
F (30/100)Detected audience
decentprofessional
Positioning Archetype
50% confidenceCategory Creator
The one you trust to find the ones you trust.
Confidence: 50%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Angi (formerly Angie's List): Home Service Pros
Word count
620
Hero text
The one you trust to find the ones you trust.
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
angi.com scored 69/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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