akzonobel.com
70/100
Ranked #7,440 of 46,880 sites
akzonobel.com
70/100 · #7,440 of 46,880
homepagerankings.com
Analysis
Akzonobel scores 70 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Paint the future with AkzoNobel". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 3 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: team. Role words found: "team". The site uses a "for [X]" pattern: "well over 200 years". ICP clarity score: 45 (above the median of 35).
Akzonobel fits the "Trust / Authority" archetype with moderate confidence.
Even at a B- grade, there's room to improve. The copy uses overused buzzwords ("world class") that dilute the message.
Fix These First
up to +36 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 15x but "you" only 0x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a b2b saas for more than two centuries that offers something that tests.”
B2B SaaS
more than two centuries
Something that tests
Status / Identity / Belonging
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Paint the future with AkzoNobel
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
Current
We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making …
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 15x and "you" 0x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
3
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D+ (39/100)Hero
genericPaint the future with AkzoNobel
Meta Description
genericWe’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.
ICP Clarity
C- (45/100)Detected audience
decentteam
Positioning Archetype
70% confidenceTrust / Authority
Paint the future with AkzoNobel
Confidence: 70%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
AkzoNobel | AkzoNobel
Word count
669
Hero text
Paint the future with AkzoNobel
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
akzonobel.com scored 70/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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