2gis.com
33/100
Ranked #43,449 of 46,880 sites
2gis.com
33/100 · #43,449 of 46,880
homepagerankings.com
Analysis
2gis scores 33 out of 100 on homepage messaging, earning a D- grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59.
The hero text reads: "Dubai". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 46, 2gis is above the overall median of 36.
The page has 1 CTA, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "learn more" is classified as Passive. CTA effectiveness score: 42 (below the median of 57).
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
The biggest opportunities for 2gis: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +64 ptsRanked by estimated impact on your overall score
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Upgrade your primary CTA from "learn more"
Passive CTAs like "Learn more" don't tell visitors what happens next
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
First Impression
F (20/100)“A visitor would think this is a b2b saas for someone that offers something unclear.”
B2B SaaS
Unknown
Unknown
Time Savings / Speed
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Dubai
Your current headline is generic — these alternatives name what you do for whom
Current
learn more
Passive CTAs like this don't tell visitors what happens next
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Replace "learn more" with an outcome-specific CTA
Passive CTAs leave visitors guessing. Test: "See your report" or "Start building — free"
Test a "free" modifier on your CTA: "learn more" vs "learn more — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
D+ (42/100)Total CTAs
1
Above Fold
1
Best CTA
Tier 4
What Do You Sell?
C- (46/100)In 5 words:
Route search
Hero
genericDubai
Meta Description
specificA detailed map of cities of the UAE: search by address, phone numbers, photos, opening hours and a convenient route search
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Map of the UAE cities: detailed maps with search by address — 2GIS
Word count
38
Hero text
Dubai
Track Your Progress
Last scanned 13 days ago. If you've made changes, re-scan to see how your score moved.
2gis.com scored 33/100.
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