12news.com
56/100
Ranked #27,387 of 46,880 sites
12news.com
56/100 · #27,387 of 46,880
homepagerankings.com
Analysis
12news scores 56 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Phoenix's Leading Local News: Weather, Traffic, Sports and more | Phoenix, Arizona". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 53, 12news is above the overall median of 36.
The page has 5 CTAs, 3 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, team. Role words found: "team".
On the pricing page: 12news has an annual billing toggle. 2 pricing tiers is a solid structure. Consider adding a free tier or free trial. It reduces friction and lets prospects experience your product before paying.
The biggest opportunities for 12news: First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +32 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (20/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
Status / Identity / Belonging
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Phoenix's Leading Local News: Weather, Traffic, Sports and more | Phoenix, Arizona
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Local news, weather, traffic, sports events and more from 12NEWS KPNX in Phoenix, Arizona
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
5
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
C (53/100)In 5 words:
App to run dry
Hero
genericPhoenix's Leading Local News: Weather, Traffic, Sports and more | Phoenix, Arizona
Meta Description
genericLocal news, weather, traffic, sports events and more from 12NEWS KPNX in Phoenix, Arizona
ICP Clarity
D (35/100)Detected audience
decentMedia / Content / Publishing, team
Pricing Page
B- (65/100)2 pricing tiers detected
What We Analyzed
Title
Phoenix's Leading Local News: Weather, Traffic, Sports and more | Phoenix, Arizona | 12news.com
Word count
1,138
Hero text
Phoenix's Leading Local News: Weather, Traffic, Sports and more | Phoenix, Arizona
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
12news.com scored 56/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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